Project Focus – Data Driven: The Tip of the Iceberg for Sustainable Change

The UCD Green Campus Initiative, UCD Estates have recently concluded a public facing study promoting a reusable cup initiative using ECups, launched in February 2023 and concluded in May 2023.

As part of the Ecosystem of a UCD Project newsletter, we asked them to share some data around the project to highlight how data collection impacts project timelines, next steps and future planning that will contribute to their sustainability targets and initiatives for the future.

The purpose of the UCD ECups study is to better understand the impact of behaviourally-informed communications and discounts on reusable cup ownership and use & among UCD staff and students.

The study was undertaken as part of an Irish Universities Association initiative and you can learn more about the motivations to participate in the study by following  this link to an excellent video

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